First, if a dealer doesn’t know where his reimbursement or funds come from, they should get in touch with their Rep for that brand, because it’s an important piece of information for their business.

Secondly, because we only submit claims for Michelin, a lot of the time we have no idea where the funds are coming from for other brands.

Here is what we do know:

Michelin:

A dealer accumulates funds to use for advertising purposes in a “bank” from selling a certain amount/percentage of qualifying Michelin/BFG tires. When a dealer makes a claim to Channel Fusion, if the claim has been satisfied (proof that it qualifies and meets terms), the funds are taken out of that “bank” and reimbursed to the dealer for as much as they have available after the percentage allowance. These funds are then deposited into an account they’ve set up with Michelin.

Bridgestone

This all depends on the program a dealer is on and if they buy direct or indirectly through a distributor.

• If a Dealer is listed as BSFS Tier 2-3, they buy directly through Bridgestone, so the funds are already in their account at the beginning of the year. There is no reimbursement given and usually no submission is required. Occasionally they may spot check and ask me for screenshots.
• If a dealer is listed as BSFS Tier 1, it is up to the dealer or their Bridgestone Rep to submit their claim for reimbursement. Occasionally DM Services will reach out for a screenshot to supplement these claims. Please direct them to the Co-Op Processor and they will gather the correct documentation.

Conti/Gen

This brand is exclusive to Tire Pros customers. We supply them with screenshots and invoices, and they submit the claims to those brands. This is a Tire Pros Only Co-Op option.