NAPA Gold Certified shops can choose between two options with Optimize to fit their online needs
- Facebook Advertisement: Promote your NAPA Gold Certified status 365 days a year by highlighting what this means for your customers - high customer satisfaction rating, ASE Certified technicians, and the 36-month/36k mile warranty! ODM’s Blueprint Certified Advertising Team will maximize your paid advertising spend using exclusive videos and SEO-rich ad copy directing customers to call your shop or visit your website. OR
- Reputation Management: Save time by having our team at ODM manage and respond to all customer reviews on Google, Yelp, and Facebook. ODM will personalize both positive and negative review responses, including using keywords to increase SEO value on the top search engines.
Gold Certification (certification is per location and needs to be renewed every 3 years, check the date certified field on Salesforce and confirm certification status with the client when needed):
- $1500 Annually – Enrollment between January 1st – June 30th
- $750 (6 Month Product) – Enrollment between July 1st – September 30th
- $0 (all benefits start January 1 of the following year) - Enrollment between October 1st – December 31st
Additional NAPA Gold Benefits – For ODM to promote on behalf of a NAPA Gold Certified Shop:
- 36 month/36,000-mile NAPA Warranty
- NAPA Credit Card offered.
*All additional benefits should be discussed with the client before promoting these programs. Just because they can use it, doesn’t always mean they do.
How to claim funds – The client is required to claim marketing funds and is responsible for paying for any service received if they do not claim upon live date/renewal:
- Client must log in to NAPA Members Site: member/napaautocare.com/sign-in
- Select Gold Program (the top nav bar has not been directing to the Gold Program page for a while, if they are having issues, ask them to scroll to the bottom and click Gold Program there)
- Select Gold Marketing Funds, this is where all options are housed, and they will need to “redeem the offer” (Note if they have already used them, they will not have the option to “Click Here to Redeem this Offer”)
- Reputation Management: This can be a stand-alone product or bundled with any service that includes review responses. When bundled with another service, it will reduce the clients' out-of-pocket costs by $125/month. If they only receive a 6-month value ($750), they need to claim their next set of funds before the 6-month product lapses.
- Facebook Advertisement: This can be a stand-alone product or in addition to current services. Marketing funds can ONLY be used for approved ads highlighting the NAPA Gold Certification (see NAPA Gold Ad Solution doc for examples and information).
Product Is either a 6-month or 12-month value.
- Fill out the form and click submit. Important Note: the form is intended for new customers, current clients do need to fill the form out, but they can enter any date in for the “contact dates” as we are already in communication with them.
- Accounting gets notification of funds claimed and will upload into the files and chatter the ACDM/Sales if needed.
- “Doubling up” on funds is not accepted (unless is for two different locations). If a client claims their funds before the product ends, you must specify if they intend to use the funds consecutively for their current product or use them for the other option. *If you have questions or concerns, please ask.