Important: Only dealers on the BDF Program at Michelin are accruing funds that can be reimbursed with services from ODM. If they are not actively participating in the BDF program, they cannot utilize Co-Op funds with us.
*Requirements are the same for both US and CAN accounts. There may be a difference in reimbursement percentages. Not every ODM product qualifies for reimbursement. If you have a dealer wondering about utilizing Co-Op for a product with us and are unsure if it qualifies, please reach out to your supervisor or the Co-Op Processor.
Banners
Michelin does not want graphic logos of theirs on any banner. The only exception to this is if you’re using a storefront image and they have Michelin signs on the building or on a sign on location.
Ads
The daily ad running on Facebook must be a preapproved Michelin ad which is provided for us by Michelin and set up by our Ads Team. You may ask the Ads team to switch it out for another pre-approved ad at any time, but it must stay one of the approved Michelin graphics for the duration of the dealer using Michelin Co-op. A screenshot of the running ad from Business Manager will be uploaded to the files section of the account in Salesforce for you by either the Ads Team or the Co-Op Processor.
Additional Ads
Clients using an additional ad budget that is being Co-Op’d by Michelin are required to follow the same rules as regular service. Michelin ad budgets must be used on Michelin approved promotional post/ads. 125% claims must have a new/recent tire defined by Michelin, 100% claims may have any current light truck or passenger tire defined by Michelin.
Websites
Websites with Michelin have a few tiers of eligibility, but our services mostly fall in to either up to 50% reimbursement or up to 100% reimbursement. Occasionally a site will be qualified for 125%, but they must hit every point on the guidelines to do so. This is why we pitch “up to 100% with potential for 125%” for our websites. For the minimum of 50%, websites must have: Michelin/BFG/Uniroyal in the footer, landing pages in the dropdown menu for each brand, a tire fitment guide that shows Michelin products if they meet the search parameters, a list of dealer services, and contact information that matches the Michelin Dealer Locator. (This info can be updated by the dealer in their Michelin® My Portal). For any reimbursement rate above 50%, the site will need to meet all 50% requirements as well as any additional % requirement. (See Website Development in BDF Guidelines on Optimize Garage)
Posts
At a minimum of once per week, a preapproved Michelin post must be posted to the FB and page(s). These posts must continue to run for the duration of the dealer’s service, so long as they want to claim their Michelin Co-Op. A queue/deck containing approved Michelin Graphics/Videos and Post Copy will be given to you to upload. These queues/decks must not be altered in any way, as they’ve been approved as is and are properties of Michelin.
Pricing
Michelin customers are at the Partner price rate, along with all automotive.
Submission
Co-Op is submitted to Channel Fusion on a rolling 3-Month basis for all customers, based around their payment date. Submissions are done by our Co-Op Processor and documented on the account, so AC’s will not need to worry about doing these.
If a dealer utilizing Michelin Co-Op is a Tire Pros customer, all files are sent to the Tire Pros SharePoint Dropbox for them to submit the claim.
*IMPORTANT: Funds are use it or lose it and not eligible for prepay. Dealers that sign up for our service at the end of the calendar year might not be eligible for that year’s funds if their services don’t go live in time. If selling a new client end of year, please reach out to the Co-Op Specialist for a more accurate timeline based on that specific dealer. Co-Op approval is NEVER promised but we will always do what we can to get the best option for our dealers. If an account sold at the end of December is not live before January 31st, it will not be eligible for the prior year’s funds.