*Important* We cannot just slap a logo on a graphic to boost for Bridgestone and Michelin (or any other brand). These need to be created/approved through our graphics department and sent for approval before being boosted. Therefore, we get preapproved images at the beginning of Michelin’s/Channel Fusion’s Fiscal year. It makes the process so much faster.

1. The ACDM will need to get payment before we run any ads. The ACDM will be notified when they are good to use the funds collected. If the account is Tire Pros and Tire Pros is paying for the additional ads, we will need an IO from them before being able to use the funds, unless the dealer wants to pay out of pocket for the funds. The ACDM will be chattered when that is received, and they are good to use the funds. *Please see ODM Tire Pros liaison with questions regarding Tire Pros additional ads)*
2. Requirements:
   1. Michelin: Any Boosts/Ads using Michelin funds need to be promoting specific Michelin/BF Goodrich tires. If the dealer wants to run a specific In-House promotion (ex: get &70 off when buying a set of 4 Michelin tires) then the graphic needs to be created by our graphic department, must follow all Michelin branding guidelines, and have the following verbiage on it so we can send it to Michelin to be approved: “See dealer for details. Offer expires (Insert end date). Void where prohibited”. The ACDM may not use the graphic until approval is received by Channel Fusion. This type of ad will only be approved up to 100% and Michelin has strict requirements on how much they’re allowed to offer on an in-house rebate on their tires, as well as when that ad can run.
   2. Bridgestone: Any boosts/ads using Bridgestone funds need to be promoting Bridgestone/Firestone tires in some way. This does not mean it must be strictly an ad or rebate of some kind. You may boost fun things, but it should come back around to Bridgestone.
      1. Ex: You might post a silly photo of couple cars in a snowbank with the text saying “Annual Summer Tires Meetup” but in the caption you might say “Don’t let this be you! We’ve got #Bridgestone #Blizzaks to keep you safely on the road!” This way, the post is still engaging but continues to relate to Bridgestone.
   3. Conti/General (Tire Pros Only): All Tire Pros promotional graphics should be given to you during the year, per receiving a Digital Advertising IO. **Please see the ODM Tire Pros liaison if you have additional questions regarding an ad budget for Tire Pros.**