Not every dealer qualifies for Co-Op through the tire brands they sell. They would have to get in touch with their Reps at the tire companies to see if they qualify.

Normally, a dealer will have to earn a certain amount of money on a brand’s tires per year to qualify but that’s not always the case. Therefore, many of our smaller dealers do not have Co-Op available to them as they don’t sell quite as many tires as their larger city counterparts.

In addition, Michelin dealers must be active on Michelin’s BDF program to be able to utilize their funds with ODM.

Bridgestone dealers must be a Tier 1, 2, 3, or an ARCA(Canada) dealer to utilize their funds with ODM. Conti is only coop’d through Tire Pros.