1. Position ODM as a Yelp Partner and all of the things that come with it!
   
   1. Dedicated Support (Peter Huber phuber@yelp.com)
   2. Advanced Reports (search data, keyword analytics, competitor insights, etc.)
   3. Optimization Tools (UTM tracking, API integration)
   4. Preferred Pricing
2. Offer high quality, cost effective leads from Yelpers with intent to purchase. Drop your prospects in the Client Insight Tool and get CPL data with a budget recommendation.
3. Build a competitive landscape and highlight the opportunity loss. If you need supporting data to better display your client’s competition - just request it!
   
   1. Reference: Custom Client Decks & Budget Recommendations
4. Go through a live search progression with your client. Show them the SEO value, all the way through the point of purchase. Practice ahead and screen share in your V/C or talk your client through it on the phone.
5. If all else fails, call your friendly neighborhood Yelp rep (the email guy again)! Seriously, if you need assistance on a call, a client has very specific questions, or even if you just want the validation of a Yelp representative with you….just ask!
   
   1. Reference: Your Agency Shared Drive

Additional Resources:
● Common Client Objections
● Case Studies