ODM will pay for 1 certification per calendar quarter

• Senior Employees will be allowed to use 4 hours per quarter of paid working time to complete 1 certification per calendar quarter.
  • Hours must be redeemed during regular ODM office hours. No overtime will be granted.
  • Senior Employees must also complete their core duties in addition to pursuing their certifications.
  • Hours may be split out over the quarter to meet certification needs.
• If certification requires payment, ODM will reimburse the employee upon receipt of completed/passed certification document/s.
  • Meta/FB Blueprint training requires proctored exams. If the employee cannot take the exam in person with Meta/FB, a secure environment will be provided on site at ODM for the employee’s use.
  • Dates/Times/Blueprint Course must be approved by ODM (Supervisor & Management) prior to scheduling exam.
• While not limited to certification examples below, all certification requests must be approved by the Supervisor and Management prior to completion and relate to the scope of our roles at ODM.

Process of requesting certification

1. Within the first month of the calendar quarter (Jan/Apr/Jul/Oct), employee must submit their intended certification plan to their supervisor via email to be reviewed
   • Include in your email
     • Name
     • Quarter/year (ex: Q3 2022)
     • Name of course/certification
     • intended date of completion
     • and if necessary, date of exam.
     • Please try to include any and all details regarding certification plan if course requires multiple days needed to split certification hours. (ex: spending 2 hours studying one day, and 2 hours to complete the certification another day)
2. Once submitted, approval will come from Supervisor/Management. If plan is denied, employee should work with their supervisor to come up with a new plan. (Sometimes courses that were available at the start of a quarter do not remain available.)
3. Once approval of plan is received, employee can complete certification/exam.
4. Send proof of Certificate/Passed Exam to HR for documentation.
5. If certification requires payment, ODM will reimburse the employee upon receipt of completed/passed certification document/s.
6. Certificates will be filed in your Employee folder with HR for documentation.
7. CONGRATULATIONS!

Explore some of your options below! *

*Available courses may vary at any time due to availability. Recertification may be required each year and will count toward your quarterly certification should you need to re-certify. For courses outside of platforms we offer, please see your supervisor for approval prior to submitting your certification plan.

Facebook/Meta – Proctored Exams ($):

https://www.facebook.com/fmp/agencies

Facebook/Meta courses are designed to be extremely difficult and do require extensive practice and planning prior to scheduling the exam. Please see Jordan O. to discuss the process prior to scheduling.

“Digital Marketing Associate” – Facebook Fundamentals. Includes a bit of everything surrounding FB.

“Media Planning Professional” – Delving into Ads reporting and how to apply those numbers to what comes next.

“Creative Strategy Professional” – Creatives for Ads and adjusting strategy based on reporting. (example: split testing)

“Marketing Science Professional” – More advanced version of Media Planning Professional.

“Marketing Developer” – Deepest dive into Meta/FB ads, connecting external tools like Meta Pixel, Catalogues (both FB and other), and Ecommerce to create better performing Ads.

Google – Online Exams (free):

https://skillshop.exceedlms.com/student/catalog/list?category_ids=2844-google-ads-certifications

While additional courses will be offered and available, here are a few examples:

“Google Ads Certification” – Earn a Google Ads Search Certification by demonstrating your mastery of Google Ads Search campaigns.

“Google Ads – Measurement Certification” - Earn a Google Ads - Measurement Certification by demonstrating your ability to measure and optimize Google Ads campaign performance.

Twitter (X) Ads Academy:

https://www.xadsacademy.com/student/catalog

“Ads Manager Fundamentals” – An all-in-one platform for managing campaigns on X. (Beginner)

“Video Campaigns” – X’s practical guide for planning and executing results-driven campaigns that connect your brand to targeted conversations and audiences. (Intermediate)

“Website Traffic Campaigns” – Learn how to effectively generate website traffic and encourage users to act. (Intermediate)

If you are interested in courses not listed here, see your supervisor prior to submitting your certification plan for the quarter for preapproval.

All courses must be approved before any action is taken.