50%

Banners must be created by our graphics team to ensure that they meet the requirements. Banners on FB and TW(X) must be branded BSFS with the Affiliated Retailer Shield for Tier 1 & 2/3 dealers. Canadian and non-Tier 1-3 clients cannot use the shield and must only use the BSFS logo. You may post any tire brand to the page so long as it does not exceed 50% shared voice with BSFS posts.

100%

Banners must be created by our graphics team to ensure that they meet the requirements. Banners on FB and TW(X) must be branded BSFS with the Affiliated Retailer Shield for Tier 1 & 2/3 dealers. Canadian and non-Tier 1-3 clients cannot use the shield and must only use the BSFS logo. You may not post any other tire brand than Bridgestone/Firestone, in accordance with BSFS guidelines. This includes any additional ad budgets or websites.

Websites

Websites using BSFS funds are reimbursed at a % rate based on share of voice. The more Bridgestone branding, the higher the reimbursement, up to 100%.

Pricing

As we transition into our new package pricing, BSFS customers will eventually be at the Industry price rate, along will all automotive. Should a dealer be dropped from the BSFS Affiliated retailer program, they must be moved to our base pricing going forward.

Submission

We do not submit co-op for Bridgestone customers. On occasion, they ask for screenshots which the Co-Op Processor sends to DM Services.

If a dealer is listed as Tier 2/3, they already have the funds available and should have no need to submit any proof for reimbursement, as they buy direct from Bridgestone. However, if Bridgestone deems it necessary, they may audit a dealer and we might be required to send them invoices and screenshots of the branded pages. Please have the Co-Op processor create these screenshots and direct any requests from BSFS or DM Services to them to be completed properly.

If a dealer is listed as Tier 1, their funds could come from any number of distributors, and it is up to their Bridgestone Representative to submit any Co-op claims for the dealer. We may be asked for screenshots or invoices. Please have the Co-Op processor create these screenshots and direct any requests from BSFS or DM Services to them to be completed properly.