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  Content SOP
  An SOP describing content best practices, including the naming convention standards for content Service Lists and Decks. Naming Conventions Decks and Service ...
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  What is Syndicated Content (Instagram)?
  Syndicated content is content that is republished on multiple websites or platforms. The goal is to increase the reach and ...
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  Content Tools
  Content Tools: Bitly - https://bitly.com/ shorten URLs when needed for post copy character restrictions Can hinder SEO value  Provides reporting on link clicks Google Marketing ...
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  Go Live SOP
  Notification of New Account Receive via Chatter and/or email after the initial Onboarding client call.  If the Product services include posting, ...
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  Warm Sales Transfer SOP
  An Optimize Territory Sales Representative sells a new client on our services. The new client begins the Onboarding process. Onboarding Initial Call ...
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  Website Quarterly Update Examples/Suggestions
  Change out of hero image/video on homepage (video must be less than 15 seconds) - needs to be enticing/welcoming Change out ...
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  Getting Started in Optimize HQ
  Step 1: Create Users Begin by creating user accounts for all individuals who will be using Optimize HQ. Select Management > Users ...
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  Can I add/edit a Deck’s settings at any time without affecting the current messages that
  No, as additional content is added or if the Deck settings are changed, this will affect the content within the ...
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  What is the difference between ‘Schedule’ and ‘Deck’?
  Schedule - A post that is date and time specific, can be repeated. Deck – a group of content that ...
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  What does the eye with the line through it do?
  The Hidden Post feature prevents the post from being viewable on the content calendar.   ...

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