Content Tools:

Bitly - https://bitly.com/

• shorten URLs when needed for post copy character restrictions
  • Can hinder SEO value 
  • Provides reporting on link clicks

Google Marketing Kit - https://marketingkit.withgoogle.com/

• promote clients’ Google listing and reviews

Emojipedia - https://emojipedia.org/smiling-face-with-smiling-eyes/

• view what emoji will look like on different phone software’s and platforms

Tiny Wow - https://tinywow.com/write/instagram-caption-generator

• AI caption writer, make sure to check for appropriateness and accuracy

Google Business Profile review link –

• Search for your client’s Google Business Profile, click on their number of Google reviews and rating, click on the blue ‘Get more reviews’ button in the upper right corner of the pop-up, copy the generated, client specific link to promote reviews. Ex. - https://g.page/r/CVjYPiMTE9-rEB0/review

Google Trends - https://trends.google.com/trends/explore?date=now%201-d&geo=US&q=auto%20repair,brake%20service,wheel%20alignment,new%20tires,oil%20change&hl=en

• find common search terms by metro region to help with strategy

Clients personal Marketing Portal

• Most major brands offer dealers a marketing portal, you can find specials, brand specific content, and brand guidelines. Ask clients for their login information.