Funds earned by the dealer through their tire programs (Michelin/Bridgestone/Conti) that they can utilize through reimbursement.

This is mostly used by Michelin customers as Bridgestone works slightly different.

With Michelin Funds, the dealer accumulates them at a rate decided by Michelin based on their Michelin Tire Sales. The dealer then submits claims so they can use those funds to cover up to 125% of ODM services, depending on their package/product they have with us. Some products can only be reimbursed up to 100% and some products are not eligible for Co-Op funds at all. Setup, Photo, Video, Design fees and a few other products are not able to be included in a Co-Op submission. We do submit for Michelin clients utilizing Co-Op, as a default.

For Bridgestone, Tier 2-3 customers already have the funds available and may use them to pay for services with us. Tier 1 customers get their funds from any number of places, so it is up to the Rep to submit any claims to make sure they get the proper reimbursement.